Marketing - BUS 390

General Education
Course Number
BUS 390

This course is designed for non-business students who have no previous experience in marketing but who desire to obtain a general overview of marketing while pursuing a general program of study.


Provides a framework for analyzing marketing opportunities and challenges
Looks at the important role marketing plays in modern business organizations
Explores the marketing process, customer relationships, and social responsibility
Develops analytical skills in marketing research methodology
Applies these skills in the development and presentation of a marketing plan

Learning Outcomes

Explain the marketing process and how it fits into today’s business and organizational environment.
Demonstrate competence in the application of analytical tools including a SWOT analysis and BCG matrix.
Describe and apply the marketing mix, known as the 4Ps/Cs of marketing.
Construct and integrate target audience identification, market segmentation, and market research information into the marketing planning process.
Apply planning, implementation, measurement, and control techniques by producing and presenting a marketing plan.

Required Materials (Course Pack) 

The Required Materials (or Course Pack) cost—including standard shipping within the United States—is $150. This includes:

  • Online Materials and Library Resources (OMLR) - $115

Get the most up to date information about required textbooks for this class, including ISBN, edition and price, by visiting our Required Textbooks page

Total Course Price: $975 (3 credits X $325 per credit) + $150 Required Materials + $35 Textbooks & Media = $1160.00

* You may always elect to buy or rent your textbooks/ebooks new or used. However, when choosing to purchase college textbooks and supplementary materials outside the College store, please use caution to ensure you purchase the correct version of required materials.

Maximum Enrollment: 30 students


Last updated 3/18/19

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