Business Analytics - BUS 520

Business Analytics
Business Administration
Course Number
BUS 520


Successful managers employ analytics to make important decisions in all phases of the business cycle. This course is an introduction to the benefits of analytical thinking. Students explore how statistics and current data analysis techniques help managers approach challenges in a measured and methodical way, leading to more effective decisions. Basic concepts of distributions, probability, variables, hypothesis testing, inference, experimental design are studied. Students develop and demonstrate competence in the use of business analytics tools for managing financial, environmental, and social aspects of business activities.

Learning Outcomes

Demonstrate clear understanding of statistical terminology and concepts, and how to collect and interpret qualitative and quantitative data as a starting point in the research and decision-making processes for organizational objectives.
Accurately and effectively determine principle characteristics and summary statistics for any given set of quantitative data and create a graphical display and explanation of the distribution of the data.
Employ and interpret theories of probability, identify distribution characteristics, and describe how standardized frequency scores among variables can be applied to informed research and managerial decisions.
Apply appropriate statistical methods, including confidence intervals and hypothesis testing, to effectively evaluate inferences from samples to populations. This includes choosing a starting hypothesis, determining a critical value, calculating a test statistic, and interpreting and expressing a summary of the test in context.
Exhibit an understanding of theories and applications of correlation, regression, non-parametric testing, and design of experiment, and how to apply these facets of analysis in the development of forecasts, business models, and strategic plans that can include productivity, financial, social,
and environmental goals.
Using Design of Experiment methods and a global mindset, apply, evaluate, and present findings on forecasting, business modeling, and analytic tools in support of strategic planning that includes financial, social, and environmental goals.


Required Course Pack:

  • Online Materials and Library Resources (OMLR)

Required Textbooks: 

View the required textbooks for this class, including ISBN, edition, and retail price, by visiting our Required Textbooks page

Total Course Price:

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Last updated 4/7/20


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