Campus & Apothecary Shoppe
5005 S. Macadam Ave.
Portland, OR 97239
Campus & Shoppe Hours
Monday through Friday
8:30 a.m. to 4:30 p.m. PST
Phone
(800) 487-8839
503-244-0726
Business Hours
Monday through Friday
8:30 a.m. to 5:30 p.m. PST
BUS 390 explores the strategic application of entrepreneurial marketing principles tailored for the integrative health landscape. This course immerses participants in comprehensive strategies essential for success within the dynamic, holistic healthcare industry. Students create a marketing plan for a small business by integrating fundamental marketing concepts and specialized approaches. The curriculum blends theoretical frameworks with practical applications, fostering engaging discussions and assignments with real-world applications.
Evaluate business and consumer needs to plan marketing strategies.
Develop comprehensive marketing strategies to promote a small business.
Apply innovative branding, positioning, and promotion approaches within the integrative health field.
Distinguish various digital marketing tools and platforms tailored for effective integrative health small businesses.
Develop a small business marketing plan demonstrating an entrepreneurial mindset fostering innovation and adaptability.
Required Course Pack:
Required Textbooks:
View the required textbooks for this class, including ISBN, edition, and retail price, by visiting our Required Textbooks page.
Total Course Price:
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Last updated 11/4/20
View all ACHS instructors, including bios, photos, and courses taught.
Minimum of a high school diploma or equivalency and recommendation for admission by the ACHS Admissions Committee.
View the total course price including tuition, fees, course materials, and shipping.
5005 S. Macadam Ave.
Portland, OR 97239
Monday through Friday
8:30 a.m. to 4:30 p.m. PST
(800) 487-8839
503-244-0726
Monday through Friday
8:30 a.m. to 5:30 p.m. PST