BUS 390

Marketing Online


This course is designed for non-business students who have no previous experience in marketing but who desire to obtain a general overview of marketing while pursuing a general program of study.


Provides a framework for analyzing marketing opportunities and challenges

Looks at the important role marketing plays in modern business organizations

Explores the marketing process, customer relationships, and social responsibility

Develops analytical skills in marketing research methodology

Applies these skills in the development and presentation of a marketing plan

Learning Outcomes

  • Explain the marketing process and how it fits into today’s business and organizational environment.

  • Demonstrate competence in the application of analytical tools including a SWOT analysis and BCG matrix.

  • Describe and apply the marketing mix, known as the 4Ps/Cs of marketing.

  • Construct and integrate target audience identification, market segmentation, and market research information into the marketing planning process.

  • Apply planning, implementation, measurement, and control techniques by producing and presenting a marketing plan.

More details


Required Course Pack: 

  • Online Materials and Library Resources (OMLR) – $115

Required Textbooks: 

View the required textbooks for this class, including ISBN, edition, and retail price, by visiting our Required Textbooks page

Total Course Price:

View the total course price including tuition, fees, course materials, and shipping online here.


Last updated 11/4/20

Current Instructors:

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Admissions Requirements:

Minimum of a high school diploma or equivalency and recommendation for admission by the ACHS Admissions Committee.

Total Course Price:

View the total course price including tuition, fees, course materials, and shipping.

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