This course is designed for non-business students who have no previous experience in marketing but who desire to obtain a general overview of marketing while pursuing a general program of study.
Provides a framework for analyzing marketing opportunities and challenges
Looks at the important role marketing plays in modern business organizations
Explores the marketing process, customer relationships, and social responsibility
Develops analytical skills in marketing research methodology
Applies these skills in the development and presentation of a marketing plan
Explain the marketing process and how it fits into today’s business and organizational environment.
Demonstrate competence in the application of analytical tools including a SWOT analysis and BCG matrix.
Describe and apply the marketing mix, known as the 4Ps/Cs of marketing.
Construct and integrate target audience identification, market segmentation, and market research information into the marketing planning process.
Apply planning, implementation, measurement, and control techniques by producing and presenting a marketing plan.
Required Course Pack:
View the required textbooks for this class, including ISBN, edition, and retail price, by visiting our Required Textbooks page.
Total Course Price:
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Last updated 11/4/20
Minimum of a high school diploma or equivalency and recommendation for admission by the ACHS Admissions Committee.