BUS 522

Entrepreneurial Skills for Wellness Professionals


This course presents the information to support a growing successful business in integrative healthcare with organizational, networking, marketing, planning, and record-keeping skills. Ethical aspects relating to nutrition, aromatherapy, herbalist, and coaching professionals are explained as students are taught to work within the legal and professional scope of practice for these healthcare professionals. Students will explore how to apply entrepreneurial skills in integrative health settings.

Learning Outcomes

  •  Identify applicable professional organizations and credentials to promote your planned integrative health practice.

  • Develop a  marketing and communication business project in your specialization for your future profession.

  • Utilize the scope of practice and code of ethics for your specialization as a professional to adhere to federal and state legislation.

  • Identify potential target populations for marketing to ensure a sustainable, integrative healthcare business.

  • Develop marketing and communication materials to promote your business.

  • Develop marketing and social actions to positively influence the integrative healthcare profession.


More details

Required Course Pack:

  • Online Materials and Library Resources (OMLR)

Required Textbooks: 

View the required textbooks for this class, including ISBN, edition, and retail price, by visiting our Required Textbooks page.

Total Course Price:

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Last updated 7/17/23

Current Instructors:

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Admissions Requirements:

Candidates must possess a baccalaureate degree or higher from an institution accredited by an agency recognized by the US Department of Education. Candidates must submit official transcripts directly from the issuing institution along with one professional letter of recommendation. All applicants must be recommended for admission by the ACHS Admissions Committee.

Total Course Price:

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